The alternatives
umami
Umami is a modern, privacy-focused analytics platform. An open-source alternative to Google Analytics, Mixpanel and Amplitude.
umami-software/umami Updated 2026-05-06 analytics
Open source, privacy-first web analytics. Lightweight, cookie-free Google Analytics alternative. Self-hosted or cloud.
plausible/analytics Updated 2026-05-05 Comparison notes
Umami and Plausible Analytics (Plausible is the matching OSS tool for analytics.elixir) are the primary self-hosted OSS alternatives, both privacy-first and cookieless. Umami is MIT licensed; Plausible's self-hosted version is AGPL. They cover most Fathom use cases including custom events, goals, and filtering. The main gap: Fathom's EU isolation option (EU-only servers for data residency compliance) is easier to implement as a managed service than self-hosted; you control your own data residency with self-hosting but take on the compliance documentation burden.
Migration tips
- Export your Fathom site statistics as CSV from the dashboard before closing the account
- Install Umami or Plausible on your server, then swap the tracking script tag in your site's HTML
- Recreate custom events and goals in your OSS tool — Fathom event names do not auto-migrate
- Test the new tracking script on a staging environment before cutting over production
- Inform stakeholders that historical comparison data will start fresh — historical Fathom data cannot be imported into OSS alternatives
FAQ
Can I fully replace Fathom with an OSS tool?
Feature parity varies. Most OSS alternatives cover 70-90% of core workflows, but may lack polish, integrations, or specialized features. Pilot the alternative with a subset of your team before fully committing.
What's the cost of self-hosting?
Plan for ~$5-50/month in VPS costs (DigitalOcean, Hetzner, etc.) plus 2-8 hours/month in maintenance. For a team of 20+, self-hosting usually breaks even against SaaS pricing within 6-12 months.
Which alternative should I pick?
Sort by GitHub stars (a proxy for community health), check the last-pushed date (avoid unmaintained projects), and read recent issues to gauge responsiveness.